Strategy, framing & guidance in selecting solutions

Development & integration

User experience & design

Operational management & evolutionary maintenance


ZeTrace is a consulting firm based in Lille, specializing in the digital transformation of companies, and more broadly in e-commerce, positioning itself as the leading consultancy for the transformation of B2C and B2B organizations. Guiding each customer from strategy to implementation, we carry out strategic e-commerce and marketplace framing missions, as well as digital sobriety projects.
in-house experts
selected freelancers
in sales

Who is ZeTrace ?

Founded in 2018, ZeTrace is positioned as the leading consultancy specializing in supporting the transformation of B2C and B2B organizations, ranging from medium-sized to large, towards high-performance, sustainable digital commerce.


Backed by solid expertise in digital commerce and marketplaces, ZeTrace’s mission is to ensure the sustainability of your business model. From strategy to project implementation and operations, ZeTrace provides comprehensive support to secure the success of your transformation at every stage of the cycle.


What’s more, ZeTrace also sets itself apart as a recruitment agency for digital leaders and marketplaces, drawing on a network of decision-makers to meet its customers’ needs.

Why call on the ZeTrace consulting firm?


Its positioning

The firm was conceived with a simple positioning in mind: to align strategy and operations with the technological aspects necessary for the functioning and development of the company.


Its positioning

Since 2021, ZeTrace has been making a pivot towards responsible e-commerce, notably by integrating the requirements of digital sobriety into its missions, while leveraging its experience and expertise on issues such as eco-design and the circular economy. The firm is BCORP certified, demonstrating its commitment to a better world with a maximum reduction in its impact on the environment and society.


Its teams

ZeTrace boasts solid expertise in digital commerce and marketplaces, backed by a community of seasoned consultants. The firm's main added value lies in the skills of its in-house teams and a network of specialized experts.

Why a Cocolabs x ZeTrace partnership?

The partnership between Cocolabs and ZeTrace offers a unique synergy, combining Cocolabs’ recognized expertise in the development of marketplaces and digital platforms with ZeTrace’s specialized know-how in digital transformation and sustainable commerce. Together, we can offer comprehensive support, from consulting to platform design and implementation. As a result, we can confidently guide our customers in their digital transformation towards performance.

ZeTrace's customer references

Many of the world’s best-known actors and image brands call on ZeTrace’s invaluable advice. Among them: Leroy Merlin, Decathlon, Dior, Maisons du Monde, Accor, Conforama, La Maison du Whisky, Chanel, Manutan, Cultura, Showroom.Privé, Givaudan ou encore Bazarchic.