Strategy, framing & guidance in selecting solutions

Development & integration

User experience & design

Operational management & evolutionary maintenance

B2C Marketplace: accelerate your growth

Join renowned players such as Suez, EDF and the City of Paris in launching your business-to-consumer platform with Cocolabs, to rapidly expand your product or service offering and improve the customer experience.

What is a B2C marketplace?

A B2C (“business to consumer”) marketplace is an online platform that connects businesses with consumers to facilitate their commercial exchanges. It enables companies to offer their products or services to a wide audience of consumers on a single platform, providing a fluid and diversified shopping experience.

What types of B2C marketplace are there?

Discover the diversity of B2C marketplaces to meet consumer needs and preferences:

The rise of B2C marketplaces

The rise of B2C marketplaces is driven by growing consumer demand for simplified digital solutions for online shopping. These platforms offer a personalized experience with a variety of products available in one place, responding to the changing expectations of modern consumers. Thanks to sophisticated algorithms and advanced data analysis, they recommend products based on individual preferences, creating an engaging and personalized user experience. The security of transactions, transparency of policies and diversity of offers reinforce consumer confidence in these platforms.

Marketplace B2C

Why create a B2C marketplace?

Digitization towards the B2C model offers multiple advantages such as:


Access to a large consumer audience

Expand your sales and brand awareness by reaching a wide audience of potential customers.


Simplify the purchasing process

Offer a fluid, intuitive user experience to make online shopping easier.


Increased market visibility

Attract new customers with a dynamic online presence and greater market exposure.


Improved customer loyalty

Offer quality products and services on a secure platform to build customer loyalty.


Personalize offers and promotions

Target consumer needs effectively by adapting your offers and offering personalized promotions.

Build your B2C marketplace with Cocolabs

At Cocolabs, we put our expertise and experience in B2C marketplace development to work for you. Contact us today to get started on your custom B2C marketplace project.

Our B2C platforms references

Our customer references for the creation and deployment of B2C platforms include companies such as Ville de Paris, Pagine Gialle, EDF and Suez.

They trust us

We support over 150 customers in their digital transformation.

Cocolabs blog

Expert advice, trends and news… dive into the world of marketplaces and platforms with Cocolabs!